As a creative strategist and content creator, our team played a key role in developing and executing the roll out and support of Goose Island's 312 Lemonade Shandy. We worked closely with the marketing team to develop a messaging strategy and create compelling content, including social media posts, videos, and email campaigns, to generate buzz around the new product launch. Our efforts contributed to the successful introduction and ongoing popularity of the 312 Lemonade Shandy in the market.